DAN LAMBDEN

I’m a curiosity-fuelled Creative & Strategy Director with over 15 years of turning brands from background noise into the talk of the town... as well as the dinner table, the pub, the school gates and the WhatsApp groups with niche in-joke names that are way too complicated to explain.

From unmissable global PR launches, award-winning and memory-making experiential activations, culturally cool content creator collabs to scroll-stopping social campaigns, I help brands earn attention — not just buy it.  

My sweet spot? Strategy that starts with people, not media plans, and creativity people choose to share. That means building ideas on real human truths. The weird, the wonderful, the chaotic, the overlooked, the cringe and the everyday. The stuff that makes people laugh, gasp, nod, care and feel seen.

Because great marketing isn’t just what a brand says — it’s what it does and how it makes people feel. The brands that stick are the ones that earn a place in daily routines and cultural rituals - and shopping baskets. That’s where I come in. 

If it doesn’t earn attention, it’s not working.

Along the way, I’ve judged the UK Young Lions, PRWeek Awards, Brand Film Awards and Creative Circle Awards. I also sit on the PRCA Creative Committee.