DAN LAMBDEN

I'm Dan... sometimes called Danny... other times known as @DannyBlahBlah (how I miss Twitter).

I believe the best marketing earns its place in people's lives before it earns its place in the media. 

I'm a curiosity-fuelled Creative & Strategy Director with over 15 years' experience turning brands from background noise into the talk of the town... as well as the dinner table, the pub, the school gates and the WhatsApp groups with niche in-joke names far too complicated to explain.

From global PR launches and memory-making experiences to creator collaborations and scroll-stopping social campaigns, I help brands earn attention across social and traditional media, not just buy it.

My sweet spot? Strategy that starts with people, not media plans, and ideas people genuinely want to participate in. I build campaigns around real human truths: the weird, the wonderful, the chaotic, the overlooked, the cringe and the everyday. The things that make people laugh, gasp, nod, care and feel seen.

Because great marketing isn't just what a brand says. It's what a brand does. The brands that endure earn a place in people's routines, conversations, cultural rituals and, ultimately, their shopping baskets. That's how distinctive brands build mental availability and emotional connection. That's where I come in.

Along the way, I've judged the UK Young Lions, PRWeek Awards, Brand Film Awards and Creative Circle Awards, and I sit on the PRCA Creative Committee.

Want to know more about what makes me tick? Subscribe to my marketing & cultural trends newsletter Beyond the Blah Blah.